Dee Madigan is an award-winning creative director with over 25 years’ experience working in the advertising industry. As well as campaigns for some of the world’s biggest brands including HSBC, Diet Coke, J&J and Rexona and Nestle, Dee has extensive social marketing and political campaigning. She is one of Australia's leading experts in the use of social media as a campaigning tool for both brands and causes.
She was a panellist on The Gruen Planet (ABC TV) and appears on Sky's The Contrarians, PM Live and The Perrett Report. She can also be heard regularly on ABC Radio, and writes for a range of publications.
Using her trademark humour and down-to-earth approach, Dee informs the country about how politicians use journalists and vice versa.
In her talks, Dee shares experiences about working with some of the world’s best known brands including Coca-Cola, Rexona and Nestle before being struck with a sense of social consciousness that has redirected her focus to social and political marketing.